For the past thirty years, I've been dedicated to building, transforming, and making businesses thrive at the forefront of data, technology, media and innovation. My focus has been on boosting revenue, increasing profitability, and driving client satisfaction. But my passion has always centered around nurturing teams comprised of brilliant individuals with unwavering integrity. We've relentlessly pursued the goal of making Brands famous, driving sales, and having fun throughout the journey.

However, the industry has lost its way. 

Hybrid work models have proven ineffective. Marketers are in dire need of more efficient operational methods. The demands for work output have intensified in both volume and pace. And, the rapid advance of AI is poised to disrupt the agency model by 2025.

It is time for a new model and new way of working. It is time we connect to a purpose that is greater than ourselves. As Marketers, we hold responsibility for influencing consumers, not only with words but in our actions. 

My vision for Upstream is to be a new type of organization that helps businesses with a more honest, transparent partnership. One in which we hold ourselves to the highest standards and embrace values that champion social and environmental responsibility. Our commitment is not just to be future-forward and deliver results, but to do so with integrity, ethics, and a dedication to a better world.

I welcome the opportunity to work with others who share the same values and ambitions!

Ilana Abrahams Nolte

Founder / Advisor